ABOUT US
We Are Sports Eyewear
About Undercover Eyewear
For more than 30 years, Undercover Eyewear has been helping independent retailers succeed by offering premium-quality eyewear that customers love and return to buy again. From motorcycle dealerships and marinas to sporting goods stores, outdoor destination shops, travel centers, and convenience stores, our mission has always been simple: provide exceptional eyewear that delivers outstanding value, performance, and sell-through.
Over the past three decades, we have sold millions of pairs of sunglasses, riding glasses, and protective goggles, earning the trust of retailers across the United States. That experience has taught us more than how to manufacture quality products—it has taught us what customers actually buy and what retailers need to maximize sales.
Premium Quality You Can Count On
Our eyewear is primarily manufactured by trusted partners in Taiwan, a country recognized worldwide for its exceptional manufacturing expertise and consistent product quality. We have spent decades refining our product selection, working only with manufacturing partners that meet our high standards for durability, comfort, optical clarity, and long-lasting performance.
The result is eyewear your customers will appreciate—and products your business can confidently stand behind.
We Know What Sells
Unlike companies that simply import products, Undercover Eyewear carefully curates collections based on more than three decades of real-world retail experience. Every style we offer has been selected with the retailer in mind, balancing quality, value, and consumer demand.
Our products are proven performers in:
- Motorcycle and powersports dealerships
- Harley-Davidson® MotorClothes departments
- Marina and boating retailers
- Sporting goods and fishing stores
- Outdoor recreation and destination shops
- Campgrounds and RV resorts
- Convenience stores and travel centers
- Motorsports events and outdoor festivals
Whether your customers ride, boat, fish, hunt, hike, camp, travel, or simply enjoy the outdoors, our collections are designed to meet their needs.
More Than a Supplier—A Retail Partner
We understand that successful retailing is about more than great products. It’s about offering merchandise that turns quickly, provides healthy margins, and creates satisfied repeat customers.
That’s why retailers choose Undercover Eyewear for:
- Over 30 years of wholesale expertise
- Millions of pairs sold
- Premium Taiwanese manufacturing
- Retailer-tested best-selling assortments
- Attractive retail margins
- Counter display and merchandising solutions
- Responsive customer service
- Reliable products built for active outdoor lifestyles
Helping Independent Retailers Grow
At Undercover Eyewear, we’re passionate about helping independent businesses compete and thrive. Our decades of experience allow us to recommend assortments that work, simplify buying decisions, and provide products your customers can trust.
When you partner with Undercover Eyewear, you’re choosing more than an eyewear supplier. You’re partnering with a company built on quality, integrity, and three decades of experience helping retailers sell with confidence.
Premium Performance Eyewear. Proven Retail Success. Trusted for Over 30 Years.
wholesaler of motorcycle, marina and sport eyewear. We provide all our customers premium-quality eyewear at popular-price points that guarantee success for our customers.
Our Products:
We offer over 100 best-selling styles of sports eyewear designed for powersport, golf, alpine and marine enthusiasts. Industry research has shown that over 90% of eyewear unit sales are $25 and under. Our products allow retailers to capture and maximize revenues from this segment.
Our Team
Our management team and sales representatives share the passions of our customers. We ride, ski, board, fish, surf and sail every chance we get - continually testing our eyewear in real-life situations. As a result, we believe in our eyewear and are confident each piece delivers a performance advantage, outstanding comfort and value for money.